How To Start Your Own Porn Production Business: [An Ultimate Guide]

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- 27 mins read

There is no denying the fact that most people in this world would have encountered porn in some or the other way in their lives. It is a topic that is spoken in hushed tones but has reached every nook and corner of the world. The porn industry is huge and is a very lucrative business nowadays. This leads us to a question that many have been thinking about lately, how to start a porn business. This article will help you understand the needs and requirements for starting porn production company.

The porn industry

Over the years, we have seen a sea of change in the variety and accessibility of porn. From porn videotapes in the 90s to virtual reality porn today, the porn industry has embraced technology to become one of the leading sectors generating money. If we take a look at the numbers, then the revenue estimate for the porn industry varies from $6 billion to $97 billion, as per reports. As most porn businesses are privately held, it’s close to impossible to judge the exact number, but it’s safe to say that the porn industry is worth billions of dollars.

Growth of the porn industry

The porn industry has seen a lot of development over the years. There was a time when porn was only available on videotapes and print media like magazines. Today there are thousands of websites that serve you the latest porn videos. The internet is filled with porn videos of all types and varieties. You even have access to tons of free porn videos.

porn production business

As per reports, there are about 91 adult porn businesses in the US alone, and they own a number of websites under their names. It’s easy to say that currently, there are millions of porn websites on the internet, and running a porn production company is still a lucrative business with good money.

Paid porn

Then there are big porn production houses like Brazzers that produce original high-quality content, which isn’t available for free. You need to become a member to get access to over 10,000 original porn videos of high quality. With more than 2300 models, Brazzers is one of the leading companies that provide HD-quality porn.

Paid porn gives users fresh content that is of HD quality and is ads free. Production houses like Brazzers have been in the business for more than 15 years and are still going strong in providing HD quality content for its users. Seeing the success and money in the adult industry, many have asked how to start a porn company. We will discuss this in the coming sections.

Step by Step Guide for Starting Porn Production Company

Before you head on your journey of starting a porn company, there are a few steps that you need to take to help you start on the right path. Like in any business, proper planning and brainstorming are necessary before you get into how to start a porn business.

Choose a niche

The porn industry is huge, and the competition is even bigger. So starting a production house in the general porn category will be the wrong move. To be able to sustain and get a chance to stand tall in the competition, you would need to choose a niche for your porn production business.

Jumping into this goldmine without proper research and planning can lead to disappointment and loss of revenue for your business. Be smart and aware of the competition around you. Choosing a niche will mean that you have less competition in terms of traffic as well as keyword density. Niche is a smaller part of the market that is defined by its own unique needs, preferences, and identity. 

You can choose one of the multiple categories the porn industry offers and stick to it for your porn production company. For example, MILF is a niche that is a top performing keyword and will have a lot of competition around it. But if you can get into the micro niches of MILF like Big Tits Ebony MILF or Black MILF, then you steer away from most of the competition and get your target audience to start your business. Once you make a name for yourself in the niche you choose, then you can look at expanding and accommodating more categories for your porn production company.

Set up a budget

Before you set up your production house, you should be clear about what type of videos or movies you’ll be making. Will it be HD quality movies with professional known models, or will it be amateur videos with new models or lesser-known models? Depending on factors like these, you will have to decide on the budget you have for your movie.

Choosing location

Whether you shoot your movies in a closed space with props or you go for outdoor shoots in various locations, your budget will vary accordingly. Decide on what will work for you, depending on your budget. An outdoor setup can be expensive depending on the location, while an indoor shoot can be comparatively cheaper where you can change the props and use the same setup again.

Hiring actors

If you’re going for well-known professional actors, then you’ll have to pay them a good amount depending on their popularity and the type of scene they have to do. Popular models can charge anywhere between $1200 to $1500 for high-action scenes like double penetrations, etc. You can also choose to go for new models who won’t charge as much like the popular ones. For a girl-boy scene, you can pay the new models anywhere between $250 to $500 per scene.

Length of the movie

Your overall budget also will depend on the length of the movies you shoot. If it’s a short 2,3 clips of 15 minutes, then your expenditure will be lesser in comparison with a full-length movie of 1 or 2 hours with multiple scenes.

Equipment & team

You will need a team to shoot the porn video. Depending on your location and setup, you’ll also need lighting, cameras, microphones, props, etc. If it’s an HD movie that you’re shooting, then you would need high-quality equipment, which will increase your budget considerably.

Based on our calculations, starting a porn company can cost somewhere around $50,000 based on below mentioned expenditure:

  • Camera – $2500
  • Microphones and Cables – $400
  • Lighting – $6000
  • Movie editing software and computers – $4000
  • DSLR camera with lens for stills – $2500
  • Actors –  $10000 for 3 days for 5 male and 5 female
  • Location – $1000 per day
  • Movie making experts – $15000
  • Miscellaneous – $5000

Choose actors

Starting a porn company requires you to onboard actors to work in your porn movies. Depending on the budget you have, you can choose between seasoned and popular porn actors, or you can go for new faces who are willing to work in your porn movie. Here are a few suggestions to help you look for the right actors.

Model agents

There are many model studios around the world from which you can source your actors from. You can give out your requirements to the agents, and they’ll find out the right model that you’re looking for.

Social media

You can look out for your next big star on various social media platforms. Twitter is a great place to interact and put out your request for actors. Adult forums like Reddit are also a great place to find actors for your porn movie. Remember to discuss everything in detail before you finalize your actor.

Advertisements

You can run ads on various digital channels like SexyJobs, JuicyAds, etc. There are good chances that you find your actor through advertisements. You can also try to go old school and give ads in print media. People still do check out the classified section, and you might just get lucky.

Direct approach

In case you already have a specific actor or model in mind, then you can approach them directly through email or their social media profile. You can also get their phone number through their profile and can cut a deal directly with them over the phone.

Video shoot setup

Making a movie takes a lot of preparation, and considering it’s a porn movie makes the task even more difficult. The production of your movie will consist of two phases, namely pre-production and post-production.

Pre-production

The pre-production phase of a video shoot involves the arrangement of the things mentioned above. Right from the location to the actors, everything falls under the pre-production phase. You will need to set up your studio, arrange equipment to shoot, form the script, finalize the props to be used, get the actors to sign a contract, etc.

Post-production

Once the video is shot, then comes the post-production phase. In this, you’ll be checking all the footage and editing parts to form a movie. Either you will need to be an expert in Adobe and other movie making tools, or you’ll need to hire an expert to do it for you. Post-production can take some time due to the complexities involved and the fine-tuning required in making a porn video.

How to Start a Porn Business & Sell Porn Videos

Once your video is complete, then comes the question of where you are going to sell it. Converting your video into CDs and tapes is one option but let’s be honest, no one uses tapes and CDs anymore to watch porn, at least. Your other option can be selling your video on other adult platforms and giving them rights to redistribute your work. This will give you money in one shot, but you won’t be earning as much as you would have expected.

xMember Demo page

Your best option will be to create a website for your production company and sell the porn videos you make through that. This not only gives you the freedom to distribute your work as you want but also gives you complete rights to your work and all the income you can make through it. You can follow the structure that Brazzers follows for its premium videos. You can lock your content behind a paywall and ask users to buy or subscribe to be able to watch the video.

Creating a website isn’t an easy job either, but thanks to technological advancements, there are many readymade solutions available, using which you can create your own website within a few hours. One such robust solution is xMember.

xMember is a highly profitable and scalable turnkey solution that lets you create an adult membership platform within hours. It is rich in features that give you multiple ways to monetize your content and provides you with an eCommerce platform also to sell your video making memorabilia and other stuff. With an integrated adult payment gateway, it has never been easier to sell porn to the world. Let’s take a look at some of the astounding features that xMember provides.

Subscription based memberships:

You can create various subscription packages depending on the quality and length of the porn videos that you’ll provide. You can create tiers of memberships like platinum, gold, silver, etc., and get recurring income through subscriptions. If the quality of your content is good, then you will have loyal subscribers whose number will grow exponentially once you’ve established yourself in the market.

Integrated eCommerce platform:

With xMember you get an integrated eCommerce platform through which you can sell physical and digital products. You can sell model memorabilia or the props you’re using in your movies through xMember. You can put some videos behind a paywall and sell them separately through this platform.

Advanced video management:

xMember provides the flexibility to manage your video uploads easily. You can do bulk, single or FTP video uploads easily and can also schedule the uploading of videos to your website. It also provides the flexibility to segregate videos that are free and paid.

SEO optimized:

xMember is SEO optimized which means your website is already prepared to be ranked among the top websites in your niche. The framework is designed in such a way that you don’t need to worry about optimizing your website after buying xMember; it comes with search engine-friendly URLs for better indexing and ranking.

Payment processors:

xMember comes with CCBill, which is an adult friendly payment processor. You will face no hassles in managing payments on your website, and your website will be ready for international transactions from day 1.

👉 Best payment processors for your adult website

Mobile responsive:

xMember website is mobile responsive, which means it can adapt to any screen type or format. In today’s world, when most people are dependent on phones, xMember gives you a headstart in being compatible with multiple devices.

Things to Know Before Launching Your Porn Production Studio:

Keep your models informed
  • Explain the requirement for the movie
  • Don’t force scenes they not comfortable with
  • Respect their decision
Respect your models
  • Don’t demean your models
  • Respect their work
  • Models are humans too not sex objects
Train your models
  • Not all models are experienced
  • Provide thorough training
  • Inform them the scenes well in advance
Give models ample breaks
  • Porn can get tiring on models
  • Give them time to recuperate
  • Don’t make tight schedules without breaks
Give models some leeway
  • Give them time to decide for scenes
  • Keep a cool-off period in case any model doesn’t want to continue working
  • Be ethical and don’t impose
Evaluate content removal claims
  • Mention your intentions on contract
  • Set a panel to decide content removal claims
Pay what they deserve
  • Don’t discriminate between genders
  • Pay according to work hours
  • Don’t take advantage of model’s plight
Stay away from illegal practices
  • All models should be above 18 years
  • No child porn
  • Stay away from illegal acts like Bestiality.
Get yourself a lawyer
  • Be on top of local laws and regulations
  • Get models checked periodically for STDs
  • Keep everything on record

How to Make Money From Selling Porn?

Now that your porn website is ready to sell your porn videos and movies, you need to figure out ways to maximize the revenue you generate. Yes, selling your original porn videos is the primary source of income, but you need to add a few more things to your website to be able to maximize your earnings. Here are a few trusted ways to maximize your revenue.

Behind the scene videos

You can choose to sell some extra clips of what goes on while producing a porn movie. Short interaction videos with the actors or behind the scenes of making a porn movie, you can sell such short videos on your website and make some money from it.

Content on request

You can take requests from subscribers on what kind of content they would want to see. Requests can be for the actor’s nudes or any other specific request users might have. Content on request is a great way to make some extra cash as you can set a good price on requests.

Photo downloads

On your porn website, you can sell pictures behind a paywall. You can create sets of pictures of your actors and sell them individually or as an album to the subscribers. Users are always on the lookout to collect some rare images of porn stars.

Subscription fan club

Subscriptions are the primary revenue generation source for your website. This gives a recurring income and helps you gain loyal followers. You can create multiple levels of subscriptions according to the content you provide.

Sell products

Selling physical products is another avenue that can help you make some extra income from your porn website. You can sell out the props you used in your shoots or can sell the costumes used by the actors in your movie; you can even sell used lingerie of the models and make a quick buck out of it.

How to Market Your Porn Production Company?

Once your website is done, and you have all the content you need to run your porn production company, now you’ll need to market your website and business to reach out to potential customers. Without marketing, your company will not be able to grow and expand. Let’s take a look at some of the ways to market your business.

Social media

The best way to promote your website is through social media platforms. There are millions of users browsing through social media every day, making it the best place to publicize your website. But be aware that not all social media platforms allow you to publish adult content. Platforms like Twitter and Reddit are your safest bet as they are adult friendly and will provide you with the right target audience that you’re looking for.

Blogs

Blogging is a great way to reach out to people and also build trust in the reader’s mind. You can write about stuff related to your business and make it SEO-friendly so that your blog and website are visible on the first page of search rankings. When people read blogs, it builds trust in their minds that the author knows what he’s talking about, making it a great way to publicize your website.

Advertisements

Digital advertising is another fast and great way to let the audience know about your porn business. You can advertise on adult traffic websites like JuicyAds, ExoClick, etc., where you can find the right target audience for your porn business.

Affiliate marketing

Most of the big porn websites run affiliate programs using which you can publish ads of your business on their pages. As these big websites already have a large audience base, affiliate marketing gives you ample opportunities to catch the user’s attention and guide them to your website.

Model Influencers

Another way to market your website is to reach out to adult influencers and deal with them to publicize your website on their social media platforms. These influencers have a large number of followers and are the right target audience for your business.

Distribute content

You can choose to distribute your content on various adult websites and get paid through advertisements on your videos. You can distribute your content on sites like ManyVids, Xvideos, and even OnlyFans. You can make a profile for your production house on OnlyFans and sell porn videos to make some extra money.

Risks Involved in the Adult Industry

When it comes to any adult business, there is a different set of risks that are involved. You see, the adult industry has always been looked at with raised eyebrows and is a topic of contention. The society we live in hasn’t yet embraced the adult industry completely, which throws a few risks in your way of running a successful porn production company.

Reputation

Anyone associated with the adult industry will tell you that the reputation factor of this business isn’t that great. For ages, the adult industry has been looked down upon as an immoral business and anyone associated with it is given questionable stares. There is a stigma attached to the adult industry, which makes it difficult for people associated with being open about their work.

Payments

Most banks and payment processors consider the adult industry as a high risk business. Any business that deals with products that can cause harm or has an age limit are immediately considered risky by financial institutions. This is also due to the negative reputation that the adult industry holds. Good for you that there are few trusted payment services that support adult businesses.

Privacy

Anyone joining the adult industry has a set of people whom they don’t want to tell about their work due to the stigma attached to it. It can be your family, friends, or your partner. For this reason, privacy becomes a risk. Always remember to not give your actual details like name, address, and phone number openly to anyone. Strictly keep it under the wraps and adapt to a new name for your work.

Conclusion

So this is everything that you need to know about starting a porn company. Porn is a lucrative business that gives good returns on your investments. If you really want to make this work, then you would need a robust website script like xMember to support your porn production business.

Like in any other business, porn also needs to be treated patiently, and you’ll have to put in hard work to see the results coming in. I hope this article helps you in building a successful porn empire.

FAQs Related to Starting a Porn Production Business

1. How do I start a porn company?

To start a porn company, firstly, you’ll need money to invest in your business. Then you can find actors and models who are willing to work in your porn company. You’ll need to setup a team of experts for movie production. You also need a location and equipment to shoot your porn videos.

2. How much does it cost to start up a porn company?

The exact cost to start up a porn company can vary depending on your choices. Based on our assumptions, you’ll need approximately $50,000 to create a set up to shoot porn videos.

3. What are some things I should know before starting a porn business?

Porn is a niche business, and like any other business, you need to take care of it to get rewards. Few points to keep in mind:

  1. Set the expectations right with the models
  2. Give the respect your models deserve
  3. Pay them fairly
  4. Stay away from unethical business practices
  5. Use top-notch equipment

4. Is it legal to start a porn company?

Yes, in countries like the US and European countries, porn is a legal business, but it has its own set of strict regulations and rules.

5. What do I need to know to start my own porn studio?

Before you start your porn studio, you should check out the rules and regulations related to adult businesses in your area of working. You also need to have a basic knowledge of making porn, and the rest of everything will fall in place.